The New York Times has revealed that Sergey Brin and Larry Page have been called back to Google to accelerate its plans for artificial intelligence as ChatGPT threatens its future.
The sudden popularity of ChatGPT, the OpenAI tool, caused a panic at Google. enough that Ask a few questions on ChatGPT To understand all the potential this tool could have in the future to generate answers more quickly and in a more relevant way than a search engine like Google.
Microsoft understands this and intends to work twice as hard on artificial intelligence, In particular by working on a mix of ChatGPT and Bing. At Google, it is Red alert for a few weeks To quickly respond to this threat.
Indeed, if a tool like ChatGPT were to replace requests to Google in the uses of tomorrow’s Internet users, the giant’s entire economy could be at risk. Even today, thanks to the ads displayed on its search engine and the services associated with it, Google makes most of its income back. The company is organized around this product.
Google will launch more than 20 projects in 2023
the The New York Times He tells us that Larry Page and Sergey Brin, co-founders of Google, will return to the company to manage this crisis that Google takes very seriously. The goal: to oversee the giant’s strategy around adopting AI and giving it a boost.
The two men had validated the integration of chatbot functionality into the Google search engine. We can therefore imagine that in the future it will be possible to ask questions directly on Google, in a more natural way than today.
According to the American newspaper, there are more than 20 new products and a new version of the search engine that Google would like to unveil this year. These will not necessarily be applications intended for the general public. Google will actually make tools for app creators robotmaking it easier to build or fix code, or more generally AI-based products for companies.
This is the first project to be followed by Larry Page and Sergey Brin of such importance Since their departure in 2019. Since then, he can give some advice about Google’s long-term plans, but here they will return to the responsibility of business intelligence.
Don’t go faster than the music
The challenge for Google is to ensure the security of the tools the company wants to develop around artificial intelligence. The company cannot take the same risks as a startup like OpenAI.
It is imperative that Google’s search engine continues to provide reliable results, without abusing the engine’s dominant position. Generative AI such as ChatGPT is capable of pulling many databases from their sources. Google must be careful not to violate copyright to generate possible answers from its cat.
Last but not least, Google must ensure that it does not jeopardize its business model. How to provide answers in a conversation while incorporating the idea of a sponsored answer.
So the company must address the key issues, and wants to do so quickly to avoid any risks of new competition while ensuring that it does not harm itself. We can understand the sense of panic that sets in from this point on.